BUT comfort can compete with health, livelihood and social motivations. So if you have sleep apnea and need to wear a machine on your face when you sleep to have a long healthy life, you'd do it. Or if you have to wear a scratchy uniform for work that you'd get fired for if you didn't wear, you'd do it. If you wear uncomfortable shoes cause they look fly, you'd do it! There're ppl who wear shoes that make their feet bleed but it doesn't matter cause they look GOOD ok (totally fictitious example)